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High quality and low price is the real magic weapon. 85 degrees C success story marketing.

High quality and low price is the real magic weapon. 85 degrees C success story marketing.

The name of the 85C store comes from the fact that it is said that the currently brewed coffee tastes best when it is brewed to 85 degrees. However, 85C is not just about selling coffee. Cakes and bread are the other two pillars of 85C. These are the three most competitive commodities in the market. 85C can achieve a market capitalization of tens of billions of dollars, and the scale is still growing. The secret of success at 85C is quality and low price, which is the most insipid.

2016-07-29
Taiwan Cafe: travel study-Old Cafe drinks stories

Taiwan Cafe: travel study-Old Cafe drinks stories

You can also get good coffee at the market! Four Seasons Coffee is a special scenery of Tianmu Shidong Market. When this book was published, the Coffee Warehouse went out of business without warning, and it was regrettable that the boss did not know where to go. "this coffee book does not write about the flavor of coffee, but records the human feelings of old coffee shops in Taiwan. Chen Songlan Hally, author of Human Coffee Shop, has been engaged in record art design for many years.

2015-12-05
How to use Wechat to do coffee shop marketing?

How to use Wechat to do coffee shop marketing?

In the mobile Internet era, Wechat is rapidly infiltrating into our daily life, but do not know how to grasp and correctly use Wechat marketing to improve coffee shop performance, it is an inevitable trend to be eliminated by the industry. But here the editor also reminds these coffee shop operators that coffee shop Wechat marketing should also pay attention to a few points. Coffee shop Wechat marketing I. lack of personalized communication and service. Many coffee shops are old.

2015-07-06
An exclusive interview with Mr. you Changsheng, Chairman of Shangdao Group

An exclusive interview with Mr. you Changsheng, Chairman of Shangdao Group

[name] you Changsheng [gender] male [position] Chairman of Shanghai Shangdao Coffee and Food Co., Ltd. [profile] there were few high-grade places for businessmen to drink tea and talk about things in Haikou at that time, so you Changsheng came up with the idea of investing in coffee shops. When I first opened this store, I was not very sure. It is mainly worried that Hainan people are used to drinking local coffee.

2015-04-09
50% of the coffee shops don't make money by selling coffee.

50% of the coffee shops don't make money by selling coffee.

A few days ago, a "profiteering door" news that the price of Starbucks coffee in the Chinese market is fully higher than that in the United States, causing widespread debate in the society.

2014-07-11
The reasons for Starbucks' success in the Chinese market

The reasons for Starbucks' success in the Chinese market

Since landing in China 20 years ago, Starbucks has successfully opened more than 570 stores in 48 cities in China. With this momentum, Starbucks plans to have 1500 stores in China by 2015.

2014-06-05
Thoughts on the sharp-eyed business game in the cafe

Thoughts on the sharp-eyed business game in the cafe

Last weekend's sharp-eyed business war game was an unprecedented success, false and real, true and false, playing a lot of competitive tricks. We have been trying to introduce a variety of activities into such an interesting platform as a cafe, and common sense deduces the way of coffee that belongs to Chinese young people. The chief and the two governments that give you happiness have distinct characteristics. The former is full of energy in macro-control, while the latter is full of energy.

2014-10-10
Thoughts on the sharp-eyed business war game in the cafe

Thoughts on the sharp-eyed business war game in the cafe

Last weekend's sharp-eyed business war game was an unprecedented success, false and real, true and false, playing a lot of competitive tricks. We have been trying to introduce a variety of activities into such an interesting platform as a cafe, and common sense deduces the way of coffee that belongs to Chinese young people. The chief and the two governments that give you happiness have distinct characteristics. The former is full of energy in macro-control, while the latter is full of energy.

2015-04-16
Foreign coffee is when foreign coffee flows into China's foreign coffee market

Foreign coffee is when foreign coffee flows into China's foreign coffee market

As the first coffee beans were picked, roasted, ground, brewed, and brewed, the legend of coffee growing and coffee culture spreading across our tiny planet became one of the greatest and most romantic stories in history. Legends about the origins of coffee vary, but most of them are bizarre.

2016-07-11
Coffee shops are full of capital pouring into the money-throwing circle. The economies of scale have not yet been highlighted.

Coffee shops are full of capital pouring into the money-throwing circle. The economies of scale have not yet been highlighted.

The economy is slowing down. Have a cup of coffee. When we are looking to expand the industry against the market in a period of economic weakness, the coffee chain is clearly an alternative landscape originating from a foreign land. This new face emerging in Shenzhen Huaqiang North and other business circles is not only a contest between imports and national style, but also the intersection of efficient work and slow-paced life. Freshly ground coffee not only seduces the taste buds of more and more Chinese people, but also sucks.

2016-06-29
Coffee shops are full of capital pouring into the money-throwing circle. The economies of scale have not yet been highlighted.

Coffee shops are full of capital pouring into the money-throwing circle. The economies of scale have not yet been highlighted.

The economy is slowing down. Have a cup of coffee. When we are looking to expand the industry against the market in a period of economic weakness, the coffee chain is clearly an alternative landscape originating from a foreign land. This new face emerging in Shenzhen Huaqiang North and other business circles is not only a contest between imports and national style, but also the intersection of efficient work and slow-paced life. Freshly ground coffee not only seduces the taste buds of more and more Chinese people, but also sucks.

2014-04-27
Deducing the Marketing Secrets of Mobile era with Coffee creativity

Deducing the Marketing Secrets of Mobile era with Coffee creativity

[introduction] recently, its concept of product-driven marketing was demonstrated in the International Advertising Festival. In the mobile Internet marketing arena of the 22nd International Advertising Festival, youdao Dictionary brings an innovative perspective to the advertising industry. During the exhibition, youdao Dictionary not only displayed coffee beans collected by 500 million users from around the world, but also shared their ideas with advertisers through youdao Cafe.

2015-11-23
All the knowledge of drip coffee

All the knowledge of drip coffee

In the 19th century, people used to brew coffee in three ways: ① 's most traditional soaking brew, which mixes the coffee powder with water, pours the coffee liquid out after sitting or drinks it directly. The coffee made by this method contains more fine coffee powder, which will not only form an astringent feeling in the mouth, but also plug in the teeth and is not easy to clean. ② from 1810 to 1814, American and British

2016-08-17
The output of coffee beans in Yunnan reached 139000 tons at the end of the harvest season from 2015 to 2016.

The output of coffee beans in Yunnan reached 139000 tons at the end of the harvest season from 2015 to 2016.

A few days ago, the reporter learned from the Yunnan Provincial Coffee Industry Association that the province's coffee harvest season in 2015 and 2016 has ended. Preliminary statistics show that the province's coffee production reached 139000 tons, an increase of 21000 tons over the 118000 tons in the 2014-2015 harvest season. Although the output of 139000 tons is higher than that of the last picking season, it is affected by low temperature and cold wave disaster, low market price and other factors.

2016-07-06
Nestle Coffee successful Marketing knowledge of Coffee Brand Management

Nestle Coffee successful Marketing knowledge of Coffee Brand Management

Perhaps most of the domestic public's understanding of Nestle coffee comes from its well-known slogan. It started. In fact, many people in the industry are also familiar with one of its classic anecdotes, that is, at the beginning of its birth, Nestle Coffee once caused a sales crisis by overemphasizing the convenience (instant) brought about by its technological breakthrough. The reason is that many housewives are unwilling

2015-08-13
KFC starts selling freshly ground coffee, focusing on cost-effective

KFC starts selling freshly ground coffee, focusing on cost-effective

Among the six coffee products, the cheapest American coffee costs 10 yuan per cup, while the most expensive mocha costs 19 yuan much lower than Starbucks'30 yuan level. Compared with McDonald's, KFC's coffee price does have an advantage. McDonald's McCoffee has the cheapest small cappuccino of 12 yuan, most of the medium cup 13 to 19 yuan, and the large cup more than 20 yuan. Blog comments: @ Hermann China Retail Weibo: I

2016-06-15
Korean Wave attacks Korean Coffee China challenges Starbucks

Korean Wave attacks Korean Coffee China challenges Starbucks

According to the China Business Information Network industry research report, by the end of 2013, the number of cafes in China was about 28000, including more than 8400 chain cafes.

2014-08-27
The market is mostly blue mountain coffee rather than blue mountain coffee.

The market is mostly blue mountain coffee rather than blue mountain coffee.

The market is mostly blue mountain coffee, not blue mountain coffee, thanks to the Caribbean climate, producing mellow raw beans. When Miss Li was waiting for her friend in the cafe, she was seduced by such an introduction and ordered a cup of Blue Mountain coffee with nearly 100 yuan and tasted it with a petty bourgeoisie. Why did you order this? I heard that they are all fake and they are so expensive. The first sentence after the arrival of a friend, let Miss Li's petty bourgeoisie tone.

2014-11-06
Those things related to coffee. Basic knowledge of coffee.

Those things related to coffee. Basic knowledge of coffee.

Anyone who understands Starbucks knows that Starbucks founder and board chairman Howard Schultz wrote a book called "it's all about Coffee." However, in Pu'er City, Yunnan Province, China, which is famous for making Pu'er tea, it can be reversed that everything that is happening has something to do with coffee. Over the years, Pu'er has become the most important place for making coffee beans and noodles abroad.

2015-09-09
Starbucks CEO's road to success Howard Schultz builds coffee kingdom

Starbucks CEO's road to success Howard Schultz builds coffee kingdom

When Howard Schultz (Howard Schultz), chairman, president and CEO of Starbucks, appeared, he routinely drew cheers and whistles from 1200 employees at the scene. Among the 300000 Starbucks employees around the world, he is an idol, not only because of his business miracles, but also because he adheres to the concept of sharing and respect within the company.

2015-09-07
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